Summit US Case Studies Uberflip Case Study

Building a Customer Experience That Converts - Four Pillars to Creating a Winning Marketing Strategy

Sponsor Name: Uberflip

Speaker: Christina Bottis, Head of Marketing, Coyote Logistics

As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of Marketing at Coyote Logistics will walk you through four pillars of building a winning marketing strategy from the ground up. You will walk away learning how to create content that converts, how to create binge-worthy experiences across all your different marketing programs, and how to use customer interactions as clues for better results.