Summit US Case Studies True Influence Case Study 2

Flexibility in a B2B Marketing Program is Key to Fast and Strong Growth in Sales

Sponsor Name: True Influence

Speakers: Kay Kienast, Chief Marketing Officer, True Influence; Zehra Zaidi, Head of Marketing for the Americas, Nuix

Building a robust sales pipeline for large companies in a timely manner requires the flexibility to refine and restructure marketing efforts in an ongoing manner. Providing a consistent flow of qualified leads at various stages in the sales funnel increases this flexibility. True Influence not only delivered qualified sales leads and extra intelligence about prospects, the company also helped Nuix understand its potential customer better.

  • Understanding who is your ideal customer
  • Identifying and addressing problem areas in your sales program
  • The importance of refining a marketing campaign as it progresses