Summit US Case Studies True Influence Case Study

Effectively Using Marketing Dollars for Targeted Content Syndication

Sponsor Name: True Influence

Speakers: Kay Kienast, Chief Marketing Officer, True Influence; Nick Robinson, Head of Digital Marketing at SAP North America Division, SAP

For large companies with multiple product lines, it is critical to utilize a scalable content syndication network that can reach, engage and convert qualified decision makers inside of target accounts into purchase deals. SAP has achieved success in reaching these decision makers in a more efficient and accurate manner by working with True Influence. By creating a targeted content syndication program, marketers can more efficiently use their marketing dollars to reach their target customers.

  • Identifying and implementing the right lead qualification criteria and personas for both sales and marketing
  • Choosing the best channel for your content
  • Getting the most bang for your marketing budget’s buck