Summit US Case Studies Triblio Case Study

Crawl, Walk, Run with ABM to $10M in Pipeline

Wednesday May 6, 2020 | 12:35 PM - 12:55 PM

Sponsor Name: Triblio

Speakers: Andrew Mahr, Chief Customer Officer, Triblio, Arlyn Knox, Vice President Demand Generation, Blue Yonder

Getting started with ABM may seem daunting, especially when the way we do business is rapidly changing. During this session, Arlyn Knox, Vice President Americas Demand Generation at Blue Yonder, will share how her company’s pilot ABM program generated millions of dollars in pipeline. Learn what a successful account-based advertising strategy looks like, get tips on how to measure campaigns and metrics, and see how Blue Yonder plans to build on its initial success with multichannel personalization.

This presentation will answer:

  • How to take a crawl, walk, run approach to account-based marketing
  • Why campaign experimentation is crucial to drive results
  • How to evaluate the impact of advertising in cross-channel campaigns