Summit US Case Studies Trayio Case Study

How Demandbase drives more-efficient ABM pipeline

Tuesday May 5, 2020 | 12:35 PM - 12:55 PM

Sponsor Name: Tray.io

Speakers: John Dering, Senior Director, ABM Technology & Strategy, Demandbase, Alex Ortiz, VP of Marketing, Tray.io, Sarah Nelson, Senior Director, Demand Generation, Tray.io

Is your organization dynamically and holistically targeting strategic accounts across your funnel at every stage? Join Demandbase’s senior director of ABM Technology and Strategy John Dering and Tray.io VP of Marketing Alex Ortiz to learn how Demandbase is democratizing ABM with a worldwide certification program (that’s now free of charge). Now that more companies are adopting ABM than ever, learn how your team can implement some of the most important difference-makers in the field: personalization, data governance, and orchestration. This session will explain exactly how incorporating automation and API integrations into your campaign strategy will empower your team to stop wasting cycles on manual labor and start focusing on strategy and execution to properly target prospects at any point in their journeys, drive higher efficiency, and win more deals.

In this session, you’ll learn:

  • How automation drives more conversions and closed-won deals
  • About today’s ABM orchestration and scoring challenge
  • How API integrations enable total control of mission-critical revenue data
  • How smart orchestration drives a more-personalized experience