Leveling Up from Account-Based Marketing 1.0 - Moving from Transformation to Iteration

Speaker: Malachi Threadgill, Director of Demand Generation & Global Sales Development, Masergy

Account-Based Marketing (ABM) is no longer a buzzword — it’s a strategy that’s gaining more traction as organizations realize the value of prioritizing the right target accounts at the right time in their buying cycle. Hear from Masergy, SiriusDecision’s 2018 ABM Program of the Year winner, on achieving ABM 1.0 and how they’re moving to 2.0.

You’ll learn:

• How to use the TEAM framework to Target, Engage, Activate, and Measure ABM
• How to move from experimental to operational ABM
• Strategy, metrics, tools, and use cases for each stage of your ABM journey