Speaker: Malachi Threadgill, Director of Demand Generation & Global Sales Development, Masergy
Account-Based Marketing (ABM) is no longer a buzzword — it’s a strategy that’s gaining more traction as organizations realize the value of prioritizing the right target accounts at the right time in their buying cycle. Hear from Masergy, SiriusDecision’s 2018 ABM Program of the Year winner, on achieving ABM 1.0 and how they’re moving to 2.0.
You’ll learn: