Summit US Case Studies Televerde Case Study 2

How Epson Built Their Tech Stack for B2B Marketing Success

Sponsor Name: Televerde

Speaker: Chris Nickel, Group Manager - B2B Marketing, Epson

As a market leader in the wide format printing, projector, scanner, system devices, and factory automation industry, Epson delivers high-performance products, services and solutions. Four years ago, Epson embarked on an initiative to expand market share in the commercial business product lines. However, a big ship doesn’t turn fast and Epson was challenged to get executive buy-in for the tools and people, in order to implement best of breed processes and procedures. Proving success one step at a time, the marketing team added technology and partners to the martech stack, while gaining sales alignment along the way. Join Group Manager, Chris Nickel, as he shares Epson’s marketing technology and partner strategy to increase efficiencies across their product portfolio, modernize demand generation efforts and gain executive buy-in. With the right combination of partners and technology, Epson exceeds results year over year.

Key take-aways:

  • The importance of piloting integrated solutions
  • What it takes to get buy-in from field sales
  • How to choose technology for your martech stack