Summit US Case Studies TechTarget Case Study

What actual marketing transformation looks like: TIBCO’s 3-year intent-driven journey to excellence

Sponsor Name: TechTarget

Speaker: Mervyn Alamgir, Sr. Director, Demand Generation and Customer Marketing, TIBCO Software; John Steinert, Chief Marketing Officer, TechTarget

In this frank and specific presentation, you will see clearly what TIBCO, the Forrester Wave Leader and one of the top providers of data management, analytics and visualization, has done to organize, integrate and scale its marketing using the latest in behavioral data sources – real purchase intent. This in-depth session will outline TIBCO’s vision for marketing transformation, including their marketing and sales stack, workflows, campaign structure, as well as outcomes necessary to drive continued success. Attend this session to hear use cases on how TIBCO leverages intent within core marketing and sales technologies such as Marketo, Salesforce and Conversica and how they use TIBCO analytics to understand marketing’s specific and ongoing impact on revenue.