Summit US Case Studies stensul Case Study

Speed Matters - How Box Operationalized Email Production at Scale

Sponsor Name: stensul

Speaker: Jen Botts, Senior Customer Communications Manager, Box

Box, an enterprise content management platform, makes it easier for people to securely share ideas, collaborate, and get work done faster.

The company’s explosive growth put increased pressure on its email marketers to deliver. The mission for the team was simple: Create timely, relevant emails that would convert and drive high engagement. However, they were consistently handcuffed by bottlenecks in how these emails were being built, which included severe limitations using the builder inside their marketing automation platform, as well as the slow turnaround time of their external agencies.

As part of a larger marketing operations transformation, Box integrated stensul’s email generation platform alongside their marketing automation software to transform the way emails are built and to scale their campaign fast.

Join Jen Botts, Senior Customer Communications Manager at Box, as she shares how stensul enabled them to:

  • Create many more effective marketing emails in less time, while reducing or eliminating costs
  • Streamline marketing operations
  • Eliminate the bottlenecks that were hurting email ROI
  • Ensure on-brand, perfectly rendered emails for every recipient