Summit US Case Studies Splash Case Study

How Expedia Scaled Global B2B Events Without Compromising Brand, Data, or Experience

Monday May 6, 2019 | 2:00 PM - 2:45 PM
Wednesday May 8, 2019 | 11:45 AM - 12:30 PM

Sponsor Name: Splash

Speakers: Spencer Darrington, Senior Director, Field Marketing & Operations, Expedia Group; Amy Barone, Chief Strategy Officer, Splash

With 2,000 market managers across the world who rely heavily on hosting events to develop, maintain, and grow their B2B relationships, Expedia had an all-too-common marketing challenge: How do you scale events without jeopardizing data integrity, brand standards, or the attendee experience?

In this session, you’ll learn firsthand how Expedia empowered their in-market teams with a self-service model that allows them to easily (and safely) manage their growing event needs. The best part? They’re collecting more data from their events than ever before, and have improved the overall attendee experience in the process.

Attend this session to learn how to:

  • Scale your events consistently across teams, regions, and programs
  • Deploy a self-service events model in a complex company
  • Consistently capture the rich data events unlock pre, during, and post-event
  • Improve the overall event experience for your internal teams and actual attendees