Summit US Case Studies Spiceworks ZiffDavis Case Study 5_4_1120

Why Intent Data Depth + Breadth Is Crucial to Multi-Channel ABM Success

Monday May 4, 2020 | 11:30 AM - 11:50 AM

Sponsor Name: Spiceworks Ziff Davis

Speakers: Ben Luck, Director of Data Intelligence Products, Ziff Davis

As B2B tech buying behaviors and conditions for marketers transform, the ABM roadmap has never looked so unsettled. We’ll focus on the evolution of ‘intent signals’ as the lifeblood of next-gen ABM, and key interventions to consistently reach the right accounts via the right channel at the right time for optimal business outcomes.