Summit US Case Studies Spear Marketing Group Case Study

A Crash Course in B2B Email Creative

Sponsor Name: Spear Marketing Group

Speaker: Howard J. Sewell, President, Spear Marketing Group

Whether it’s for ABM, lead nurturing, or sales outreach, email is still the workhorse of modern B2B marketing. And no matter how sophisticated your tech stack, how finely tuned your list, or how compelling your content, email creative still matters.

What’s working today in email creative? Hear Howard Sewell, a 25-year B2B veteran and president of Spear Marketing Group, a leading B2B demand generation agency, share practical tips and proven strategies for email success, leveraging examples of real-world email campaigns: the good, the bad, and the ugly.

This was one of most popular sessions at last year’s summit. This year, Howard’s bringing all new examples and updates based on today’s latest email trends, including best practices for landing page design. Get ready to take notes at this fast-paced, rapid-fire, informative session and leave with tips, strategies, and best practices for dramatically increasing email success in 2019.