Summit US Case Studies Showpad Case Study

The 3 C’s of a Successful Sales Enablement Strategy

Sponsor Name: Showpad

Speaker: Theresa O'Neil, VP of Marketing, Showpad

To scale success, organizations need to consider not just the marketing function, but also how the team collaborates with Sales. On top of that, organizations must take a close look at how to support both teams by focusing on three key elements - content management, customer experience, and coaching excellence.

Join Theresa O’Neil, VP of Marketing at Showpad and Alex Whisenhunt, Senior Field Marketing Manager at Mitratech as they analyze integrated strategies that lay the foundation—and drive the vision—of real-world sales enablement.