Summit US Case Studies Seismic Case Study 2

Enabling the Road Warriors: Building a Better Remote Sales Enablement Experience at Fuze

Sponsor Name: Seismic

Speaker: Henry Lanier, Sales Operations Manager, Fuze

A rapidly growing tech firm based on out Boston, Fuze offers enterprises the opportunity to build a truly modern, mobile, and remote workforce through unified communications solutions. What they did not have, however, was a truly modern, mobile, and remote field sales team. In this session, Fuze’s Manager of Sales Operations Henry Lanier will discuss how he and his team leveraged Seismic to go beyond just providing field sellers with the ability to access materials on their mobile device. Instead, Lanier will detail how through targeted content distribution, content automation, and buyer engagement analytics, Fuze improved the entire remote seller experience and established an enablement program that lives up to the spirit of the company.