Summit US Case Studies RollWorks Case Study

Build an ABM Strategy like Salesforce (no matter your readiness)

Sponsor Name: RollWorks

Speakers: Michael Globits, Senior Manager, Account Based Marketing, Salesforce; Ali Biggs, Senior Director of Marketing, RollWorks

Salesforce’s account-based strategy has led the industry for years, and they have the market share to prove it. From team structure and account segmentation to cross-channel execution and measurement, see how Salesforce uses their ABM programs to engage high-value accounts. Hear from Michael Globits, Senior Manager of Account-Based Marketing at Salesforce, and Ali Biggs, Senior Director of Marketing at RollWorks, as they share how to tackle your account-based challenges. You’ll roll away ready to take the lead on actionable next steps:

  • Identify the strengths and weaknesses of different ABM operational models
  • Define a decision-making hierarchy within your organization
  • Reach the right accounts with the right message via the right team
  • Determine and measure the best KPIs for different program stages
  • Learn where you are on the account-based readiness spectrum