Summit US Case Studies Radius Case Study

The Science & Data Behind New Market Entry

Monday May 6, 2019 | 1:00 PM - 1:45 PM

Sponsor Name: Radius

Speaker: Christy Hrencher, Director of Marketing, Nextep

If there is one thing every B2B organization has in common, it is the desire to grow. SiriusDecisions research shows entering new markets is the top way for B2B companies to grow. With aspirations to add two new markets each year, Nextep created a scientific and programmatic approach to win customers fast in new markets. Christy Hrencher, Head of Marketing, walks us through how their new markets became their fastest growing and most profitable.

She’ll cover:

  • Insights critical to market selection
  • A playbook for entering new markets
  • Marketing mix that ensures sales hires have pipeline on day 1
  • How unified, trusted data with Radius’ CDP played a critical role