Speakers: Jason Yarborough, Director of Strategic Alliances, PFL; Gretchen Swann, Principal Corporate Prospect Marketing Program Manager, Paycor
Don’t use automation as a crutch to substitute scale for intimacy. It’s not about delivering more - it's about delivering something relevant, at the right time, in the best way. Hear how Paycor moved from large blast sends to serving up relevant content to their prospects. By understanding what a buyer is interested in and layering in the more intimate channel of direct mail, Paycor was able to deliver experiences that significantly increased engagement, conversions, and revenue.
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