Summit US Case Studies Percolate Case Study

People, Process, and Tech: How Land O’Lakes, Inc Launched a Digital Transformation

Tuesday May 7, 2019 | 11:45 AM - 12:30 PM

Sponsor Name: Percolate

Speaker: Kristen Salmanowicz, Digital Engagement Platform Manager, Land O'Lakes, Inc; Brittny Walker, Content Manager, Land O'Lakes, Inc

How does an established, global brand transform itself into a digital powerhouse? Nearly ten years ago, Land O’Lakes, Inc embarked on a mission to do just that. This session will examine the challenges the company faced at the beginning of their journey, and the key decisions around people, processes and technology that enabled Land O’Lakes, Inc to evolve into the highly effective, highly integrated digital marketing organization it is today.

Key Takeaways:

  • Key considerations for evolving your tech stack, including insight into the Land O’Lakes, Inc best-of-breed model and systems like Percolate, Allocadia, and Datorama
  • How to assess marketing maturity and use that information to drive operational improvements
  • Real-world examples of campaign operations in action, including planning, executing, and measuring a global B2B activation