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Moneyball for Sales: How RedHat is leveraging AI-driven data to optimize their enterprise sales cycles

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Speaker: Maja Palej, Global Market Development, Red Hat

Join us as Red Hat's Maja Palej shares how has helped her team build a prescriptive sales process by measuring and capturing all activity across all external facing teams without any manual data entry. With the data has unveiled, they can now prevent and predict churn, ensure the correct internal and external personas are connected, and define their highest value buyer persona. With this data, Red Hat has been able to effectively accelerate their sales cycles to close large deals, faster.