Summit US Case Studies PathFactory Spotlight

Maximizing & Measuring Engagement In A Digital-Only B2B World

Sponsor Name: PathFactory

Speakers: Nick Edouard, Co-founder and Chief Product Officer, PathFactory

When the only way to build a relationship with your buyers and customers is online, maximizing and measuring every moment of that engagement is key to growing and retaining revenue. As their digital behavior changes, brands also need to change how they engage at every stage of the customer lifecycle. In this session, you’ll discover how to maximize engagement across 3 key B2B marketing disciplines, including email nurture, virtual events, and ABM, and discover the new class of data required to deliver the on-demand experience your audience wants.