Summit US Case Studies Outreach Case Study

The Secret to Driving Conversions Across the Entire Customer Lifecycle: Sequence Everything

Sponsor Name: Outreach

Speakers: Lee Hacohen, VP West,; Katie Bullard, President, DiscoverOrg + ZoomInfo

When facing a multi-million dollar revenue shortfall with an understaffed team, DiscoverOrg bridged the gap in their growth plans with a scientific sales process focused on one thing - getting more conversations converted into meetings. Once accomplished, the process was replicated across all customer-facing departments fundamentally changing the way DiscoverOrg interacts with their target market.Their secret? Sequence everything.