Summit US Case Studies Oracle Case Study 2

B2B Account Based Tactics at Enterprise Scale

Sponsor Name: Oracle

Speakers: Kelvin Gee, Senior Director, Modern Marketing Business Transformation, Oracle; Bence Gazdag, Senior Director, Global Marketing Demand Center & Technology, Oracle Marketing Cloud

B2B account based strategies are all the buzz, but how do you operationalize this at scale? See how you can turn account, intent and engagement data into actionable campaigns for marketing and pipeline for sales.

This session will:

  • show a case study of how Oracle puts ABM strategy into action
  • share tips and insights on targeting, segmentation and measurement
  • show you a specific recent campaign that made marketers rock stars in the eyes of sales