Summit US › Case Studies › Oracle Case Study

Letting Go of Tradition, Transform into a Modern B2B Marketing Powerhouse

Monday May 6, 2019 | 2:00 PM - 2:45 PM

Sponsor Name: Oracle

Speaker: Ashley Johnson, Senior Product Strategist, Oracle Marketing Cloud

Join us to discuss the journey of transforming into a modern-day B2B marketing powerhouse. Learn insider tips from one of Oracle’s top customers, who have successfully amped up their marketing programs. The session will cover:

  • A case study of real-life B2B marketing powerhouse
  • How to modernize your program with lead management, nurture campaigns, personalization and more