Summit US Case Studies OneTrust Case Study

Don't Let the California CPA Kill Your Marketing Strategy

Sponsor Name: OneTrust PreferenceChoice

Speakers: Kevin Kiley, Vice President, OneTrust; Doug Boykin, CIPP/E, CIPM, Privacy Engineer, OneTrust


The California Consumer Privacy Act (CCPA) gives California citizens new rights over their data, but it's causing more challenges for marketers. With the law going into effect on 1 Jan 2020, how should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining on-brand, customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a guide to demonstrating ongoing compliance and share use cases and best practices for creating an effective and compliant CCPA marketing strategy.