Summit US Case Studies On24 Case Study

Breaking through the Noise: How webinars can put the “human touch” back in your marketing

Sponsor Name: ON24

Speaker: Mark Bornstein, VP of Content Marketing, ON24

How do you break through the noise in a world of relentless digital marketing? By being human. Sirius Decisions recently said that “Webinars are the highest rated human touchpoint” and as a result, webinars have become the primary channel to drive prospects from lead to revenue.

In this session, VP of Content Marketing at ON24, Mark Bornstein, will show you how to build engaging audience experiences that will put “human marketing” at the front of your programs and campaigns. You’ll learn:

  • More engaging webinar formats
  • How to use webinars at every stage of the buying cycle
  • How to turn webinar engagement into actionable data
  • How to use webinars to supercharge ABM programs