Summit US Case Studies NewsCred Case Study 5_4_1120

Content-First to Future-Proof: Dun & Bradstreet’s Journey to Transform Marketing

Monday May 4, 2020 | 11:30 AM - 11:50 AM

Sponsor Name: NewsCred

Speakers: Shafqat Islam, Co-Founder & CEO, NewsCred, Liz Gertz, VP of Marketing Operations, Dun & Bradstreet, Tanya Gorlow, Integrated Marketing Lead, Dun & Bradstreet

Before Dun & Bradstreet met NewsCred, the forward-thinking marketing team faced the everyday challenges experienced by even the best of today's marketers: disparate efforts, an underutilization of marketing assets, & an inability to measure the impact of their work. At the same time, they knew long-term, sustainable, & organization-wide success required moving from ""content-centric"" planning to a focus on integrated campaigns. This meant reimagining how teams could collaboratively plan, execute, & measure unified, multi-channel campaigns. So that's exactly what they did.

Join Liz Gertz (VP, Marketing Operations) & Tanya Gorlow (Integrated Marketing Lead) at Dun & Bradstreet, as they share insights & takeaways around how D&B:

  • Cultivated a ""content-first"" mindset — establishing an end-to-end content operation for better ideation & measurement
  • Adopted an integrated approach to marketing — deploying technology in pursuit of better collaboration & execution
  • Developed a ""future-proof"" vision — building a foundation to align cross-functional teams & drive true marketing transformation