Summit US Case Studies NewsCred Case Study

Think Global: Operationalizing Content at Scale & Unifying the Marketing Org Across Process, People, & Platform

Sponsor Name: NewsCred

Speakers: Shafqat Islam, Co-Founder & CEO, NewsCred; Mary Litteer, Head of Global Content, GE Healthcare

In the world of MarTech, a one-size-solution does not fit all. As marketing organizations mature and scale, the importance of harmony (and flexibility) across people, process, and platform grows exponentially. Creating a truly connected content experience means gaining cross-functional buy-in, facilitating global alignment, and deploying modern, integrated marketing strategies. But how?

Join Mary Litteer, Head of Global Content at GE Healthcare, and Shafqat Islam, NewsCred’s CEO & Co-Founder, as they share anecdotes, blueprints, and insights around how GE:

  • Cultivated a team of champions — distributing shared strategies and playbooks for holistic alignment
  • Adopted an agile methodology — one that surfaced learnings for ongoing optimization
  • Deployed purpose-built technology — using a platform to foster a collaborative culture