Summit US Case Studies N3 Case Study

Becoming Customer Obsessed: How Cisco Combined Humans and AI to Transform Customer Experiences

Sponsor Name: N3

Speakers: Pascal Lendermann, Global Customer Marketing Engagement, Cisco; Michael Hopfinger, Director Americas Segment, Architecture + Partner Marketing, Cisco; Shannon Copeland, Chief Operating Officer, N3

Today, technology is taking the lead in driving the customer journey but creating lasting relationships with current and potential customers also requires human connection. As Cisco embarked on their digital transformation journey, they knew they had to be Customer Obsessed and find the perfect combination of Human and Digital interactions, while shortening sales cycles and increasing revenue.

Join this session to hear how Cisco drove innovation in their sales and marketing practices. Companies of all sizes will learn how to:

  • Drive alignment between sales, marketing and customer experience
  • Use data and AI to better address customer and prospect needs
  • Arm their salesforce with instant access to customer insights and predictive data