Summit US Case Studies MRP Case Study 5_6_1235

ABM Nail It, Scale It

Wednesday May 6, 2020 | 12:35 PM - 12:55 PM

Sponsor Name: MRP

Speakers: Jorge Granada, Global Lead, Programs Center of Expertise - SAP Global Marketing

SAP is rooted in the world of data, both as a company and as marketers. Join Jorge Granada as he walks through his learning and success applying data-driven insights to identify audience needs and timing, and how he uses that to supercharge his account-based marketing program for SAP Intelligent Enterprise Solutions.

Join this session, join the discussion:

  • Data: your blindside, the noise, and the actionable insights
  • Audience: market on their terms, speak to their needs
  • Orchestration: a lot more than sending more messages through more channels
  • What’s your competitive advantage?