Summit US Case Studies Mintigo Case Study

5 Examples of Data-Driven Marketing Techniques, Presented by HP Inc.

Tuesday May 7, 2019 | 10:45 AM - 11:30 AM

Sponsor Name: Mintigo

Speaker: Ioana Irina, Designer Specialist, Global Marketing Operations, HP Inc

Businesses are looking for data-driven strategies to support Marketing and Sales in getting revenue growth. The most common challenge is accessing disparate data sources and connecting the sources to translate data into meaningful insights. The Digital Marketing Transformation team at HP Inc. has made it easy for marketers and sales to access data-driven insights and intelligence with Mintigo by activating campaigns, enabling tracking on different channels, enriching data and ultimately exposing everything through automated dashboards. Join this session to get examples of successful marketing techniques that drive results and to learn why data-driven marketing is important for your organization.

Key Takeaways:

  • How to more effectively use collected data for your business
  • Implementing data-driven strategies in your mar-tech stack
  • Examples of marketing initiatives driven by data and results generated
  • A Process to roll out data-driven marketing across your organization at scale