Summit US Case Studies Mediafly Case Study

Evolve from Static White Papers to Interactive Value Assessment Tools

Sponsor Name: Mediafly

Speakers: Doug Chando, Director of Value Marketing, Commvault; Tom Pisello, Chief Evangelist, Mediafly

The secret’s out: Your white papers are boring. With all the competition to capture your prospective buyers’ attention, it’s no surprise that one-size-fits-all white papers are not providing the differentiation your company needs to stand out. When Commvault recognized the need to enhance the buyer experience, they partnered with Mediafly to drive more prospective buyers to choose Commvault. Find out how they did this as Tom Pisello, Chief Evangelist at Mediafly, interviews Doug Chando, Director of Value Marketing at Commvault, to reveal how Commvault:

  • Enables prospects to identify the benefits of using Commvault through self-service interactive value assessments
  • Leverages interactive content to fuel greater lead response and more qualified opportunities from marketing campaigns
  • Utilizes interactive tools to help sellers evolve from pitching products to co-creating value
As an added bonus, all attendees will receive a free signed copy of Tom Pisello’s new book, Evolved Selling™: Optimizing Sales Enablement in the Age of Frugalnomics.