Summit US Case Studies Marketo Case Study 2

Unbound Personalization: Tapping into New Data Sources

Sponsor Name: Marketo, an Adobe Company

Speaker: Knox Crutchfield, Solutions Consultant, Marketo, an Adobe Company

Learn how to unleash customer activity and lead insights unbound to the standard Marketing Automation data model. As our tech stacks multiply and the need to harness behaviors that lie outside of our CRM grow, using custom objects to store peripheral data within Marketo allows the marketer to create a limitless customer journey. In this session you will learn:

  • approaches on how to use custom objects
  • how to further personalize email content based on lead specific recommendations
  • product/trial based behaviors
  • the implications of how these use cases can apply to your business