Summit US Case Studies Madison Logic Case Study

Turning the Ship to business intelligence-based target account marketing

Sponsor Name: Madison Logic

Speaker: Laura Hamilton, Vice President | Demand Generation, SailPoint

Data and tactics everywhere, but not a drop to drink. This is a journey’s tale of how SailPoint completely realigned their approach to prospecting. They turned the sales and marketing ship and navigated the stormy data using BI and Madison Logic to focus on a single north star.

This presentation will address:

  • How SailPoint shifted all prospecting to a target account focus within one quarter
  • Finding the north star and aligning sales and marketing on a singular focal point
  • Using Madison Logic with true business intelligence to spearhead all outreach