Summit US Case Studies LiveRamp Case Study 5_5_1235

How Hewlett Packard Enterprise Halved the Cost per MQL and Demonstrates ABM Impact with LiveRamp B2B

Tuesday May 5, 2020 | 12:35 PM - 12:55 PM

Sponsor Name: LiveRamp B2B

Speakers: Rene Asis, Chief Technology Evangelist, LiveRamp B2B, Pieter De Temmerman, Chief Operating Officer, LiveRamp B2B

Now more than ever, its critical to find efficiencies in marketing budgets and demonstrate the impact of your efforts. Join LiveRamp B2B's Chief Operating Officer, Pieter De Temmerman, and Chief Technology Evangelist, Rene Asis, to learn how HPE has evolved their account-based marketing and what they’ve learned on their journey to an advanced, closed-loop B2B marketing stack. HPE partners with LiveRamp B2B for ABM audience creation and measurement, ultimately providing accurate ROI calculations, and insights for campaign optimization.

Key Takeaways:

  • Learn how HPE leveraged LiveRamp B2B to halve their cost per MQL
  • Hear how HPE's ABM practice has evolved in coordination with sales and incorporating LiveRamp B2B
  • Learn how HPE is demonstrating the impact of their ABM efforts and proving value