How Is Okta Driving 50+% Y/Y Growth? Revenue Ops Is the Secret Sauce

Speaker: Lennard Fischer, Vice President of Demand Generation, Okta, Inc.

Founded 10 years ago, Okta was an early pioneer in centering its go-to-market strategy around delivering a seamless customer experience across the revenue chain. By centralizing its sales and marketing org and supporting tech stack early on, Okta removed silos common in many B2B businesses today which stand in the way of growth. This unified go-to-market approach, which exemplifies the emerging paradigm called Revenue Operations, is the foundation from which Okta today is fueling upwards of 50% year-over-year growth.

In this session, attendees can:

• Take a sneak peek at Okta’s unique go-to-market organization & tech stack
• Learn key benefits of this centralized Revenue Ops model to Okta's business
• Hear tips for shifting your own B2B business to Revenue Ops model