Summit US Case Studies Leadspace Case Study

Breaking Through Data Challenges: How to Revolutionize ABM

Sponsor Name: Leadspace

Speaker: Doug Bewsher, CEO, Leadspace; Burcu Kivanc, Director of Marketing Data & Insights, Cvent

Sales-Marketing alignment hinges to a great extent on the data; without a single source of truth, there will always be misalignment. In this session you’ll learn how Cvent overcame this challenge using an innovative approach to predictive scoring. Find out how they leveraged the power of Artificial Intelligence to knock down data silos and guide Sales and Marketing to bigger deals and faster sales cycles.