Summit US Case Studies Lattice Engines Case Study 4

How Thomson Reuters Achieved Customer-Centricity with the Single Source of Marketing Truth

Sponsor Name: Lattice Engines

Speakers: Dave Bhattacharjee, Vice President, Data Analytics, Thomson Reuters; Steve Scotkin, Sr. Director, Marketing Technologies, Thomson Reuters

Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A leader provider of news and information-based tools for professionals, Thomson Reuters sought to shift their go to market from being a product-centric to a customer-centric approach in order to further distinguish themselves from the competition.

Attend this session to learn how Thomson Reuters empowered their marketing teams with a centralized segmentation platform powered by AI to successfully execute personalized customer journeys at scale.