Summit US Case Studies Lattice Engines Case Study 3

Fueling Agile Digital Transformations with AI and Data

Sponsor Name: Lattice Engines

Speaker: Eva Hanrahan, Director of Global Business Operations, VMWare

Along with growth comes opportunity. VMWare has the distinction of being the fastest growing tech company since 2000 and is a global leader in cloud infrastructure and digital workspace technology. Learn how the revenue team fueled a transformation in its sales and marketing efforts by creating a single source of marketing truth, driving contextual conversations with buyers and leveraging AI to focus their resources on their highest value segments.