Summit US Case Studies Lattice Engines Case Study 2

Elevating Revenue Performance with a B2B Customer Data Platform

Sponsor Name: Lattice Engines

Speaker: Jonathan Gallagher, Director of Customer Experience, TIBCO Software

The world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra. Attend this session to learn how Tibco created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to generate increased engagement and greater pipeline within their target accounts.