Summit US Case Studies Lattice Engines Case Study

Fueling Growth in the Enterprise with Data-Driven Go-to-Market Strategies

Sponsor Name: Lattice Engines

Speaker: Marina Schubow, Senior Director of Marketing Analytics, BMC Software

Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers.

In this session you will learn how BMC leveraged data-driven strategies to focus marketing and sales efforts and drive engagement with enterprise buyers.