Summit US Case Studies Kapost Case Study

The Way to Better CX is Paved with Content

Wednesday May 8, 2019 | 10:45 AM - 11:30 PM

Sponsor Name: Kapost

Speaker:

As a marketer today, you’re tasked with delivering exceptional customer experiences that will make or break the business. Content is the means through which you reach this goal—the delivery—but getting content right means operationalizing the way you tell your story. Enter: content operations, the how behind content strategy, that unites revenue teams to speak in one voice across each customer journey and accelerate revenue. Find out why you need a content operation, how to build one to support your strategy, and get a peek into what’s next (hint: think AI).

Key Takeaways:

  • Proven strategies to support CX
  • How content operations implements strategy
  • How to build a function that serves revenue teams across the business
  • How to measure if your alignment to strategy is improving
  • How AI will impact the future of content operations