Summit US Case Studies Integrate Case Study

What it Takes to Build a Demand Engine that Drives GROWTH

Tuesday May 7, 2019 | 10:45 AM - 11:30 AM

Sponsor Name: Integrate

Speakers: Amanda DePaul, VP of Demand Generation, Host Analytics; Marina Lemas, Integrated Demand Marketing, Gigamon; Scott Vaughan, Chief Growth Officer, Integrate

We all have a number. B2B Marketing teams must contribute to driving GROWTH - qualified leads, opportunities, pipeline, revenue, and customer upsell/expansion. Easier said than done as prospects and customers expect more, data proliferates, technology sprawls, and channels get saturated.

Learn from some of the top demand gen leaders in B2B who share their journeys, experiences and formulas to continuously contribute to and drive growth for their organizations. Mike McMahon of public company Pluralsight and Amanda DePaul of private-equity backed Host Analytics will share how they blend old school plus new school strategies and techniques to keep their demand engines humming.

Scott Vaughan, Chief Growth Officer of enterprise software company Integrate, will host and pull together this all-star line up to change your game. The core topics we will tackle together in this 45-minute active session include:

  • Building a framework that adapts and scales for your business
  • Orchestrating multiple demand sources and channels
  • Ensuring clean, intelligent and actionable data is fueling your demand effort
  • Optimizing technology, tools and your resources to get the most out of your investment
  • Measuring for impact and business outcomes