Summit US Case Studies InsideView Case Study 2

Data as an Underlying Force for Your Marketing Engine

Sponsor Name: InsideView

Speakers: David Schroeder, Conversion Optimization Manager, CallRail; Joe Andrews, VP Product and Solution Marketing, InsideView

CallRail provides a call tracking and analytics tool for data-driven marketers that helps to improve advertising ROI, generate more inbound leads and gain intelligence from phone conversations. While they’ve been successful in targeting certain industry segments like advertising agencies, CallRail was looking to gain a better understanding of their total addressable market to pursue new opportunities for revenue growth. They also wanted to improve their marketing campaign effectiveness and overall data quality as a core foundation to their sales and marketing execution.

Join David Schroeder, Conversion Optimization Manager at CallRail, who will share how InsideView has helped them segment their customer base for improved messaging and expand their total market opportunity by targeting new market segments that match the characteristics of their best customers. David will also share how InsideView has enabled them to increase confidence and trust across sales and marketing teams through improved data quality.

Key takeaways:

  • How to expand total addressable market (TAM) based on look-alike modeling and aggressively go-to-market with competitive value offerings that are relevant for new target markets
  • How to improve marketing campaign effectiveness with increased email deliverability and conversion rates for nurture campaigns, and improved performance on inbound lead channel
  • How to build a strong data foundation between sales and marketing with more aligned data handoffs