Summit US Case Studies InsideView Case Study

Improving Marketing Effectiveness with a Leaner Martech Stack and Single Source of Data Truth

Tuesday May 7, 2019 | 10:45 AM - 11:30 AM

Sponsor Name: InsideView

Speaker: Christelle Flahaux, Chief Marketing Officer, Host Analytics; Joe Andrews, VP Product and Solution MarketingInsideView

Host Analytics, Inc. provides cloud-based enterprise performance management (EPM) applications for planning, consolidation, reporting, and analytics that help enterprises streamline FP&A and financial close processes. Driving an aligned sales and marketing engine is key to their success in maximizing customer acquisition and revenue growth in a highly competitive market. To support this, Host’s marketing team has optimized their technology and data stack with the help of InsideView.

Join Christelle Flahaux, CMO of Host Analytics, who will share learnings from Host’s journey to develop a single source of truth for customer data, consolidate their marketing technology, and segment their customer base for improved customer acquisition and retention.

Key Takeaways:

  • How to identify the best target opportunities based on mapping their ideal customer profile (ICP) to the broader market and honing in on the best segments in their whitespace.
  • How to win with competitive campaigns leveraging data on technology used
  • How to align marketing and sales around a ‘single source of data truth’ that fuels revenue growth
  • Considerations and best practices for consolidating your marketing technology stack and migrating from data.com, which is shutting down in a few months.