Summit US Case Studies Influitive Case Study

How to prove the ROI of a community to a new leader

Sponsor Name: Influitive

Speaker: Lisa Hartley, VP of Customer Marketing & Advocacy, Ellie Mae

When you’ve been acquired by new benevolent overlords, you must move quickly to prove the strong value of your initiatives. That’s exactly why Ellie Mae went through a robust ROI exercise to show the importance and value of their customer community.

Key points from the presentation:

  • How to evaluate the ROI of a customer community
  • The value of strong customer relationships
  • How technology supports these relationships at scale