Summit US Case Studies Idio Case Study 5_5_1120

Activating Intent data within your marketing technology strategy

Tuesday May 5, 2020 | 11:20 AM - 11:40 AM

Sponsor Name: Idio

Speakers: Julian Billups, Head of Web and Web Strategy, Genpact

Genpact’s marketing organization wanted to automate customer personalization and increase engagement on their website. Leveraging a best-in-class marketing tech strategy, focused on automation and intelligence, they worked with Idio to deliver a customer experience tailored to each individual.

In this session, we’ll share quick-win results, showcase actioning digital data for insight, and the impact on our Genpact’s ABM strategy.

Key Question That You Will Have Answered:

  • How we practically operationalized intent data within ABM to drive business value
  • What framework we used when thinking through our technology strategy
  • How we action digital data for insight throughout our reporting model