Summit US Case Studies Idio Case Study 2

Explore how Idio provides one of the core datasets used by Hewlett Packard Enterprise marketing

Wednesday May 6, 2020 | 12:35 PM - 12:55 PM

Sponsor Name: Idio

Speakers: Gabrielle Boko, Global Vice President Digital, Hewlett Packard Enterprise

With over 13,000 articles and gated assets available across the HPE website, providing a relevant content experience for prospects and customers alike is a huge challenge at the individualized level. The prohibitive business cost of manually building business rules to do this for every visitor required the organization to turn to machine-learning to achieve marketing efficiencies and scale.

In this case study, learn how HPE used Idio’s solution to:

  • Automate the delivery of relevant content on web channels
  • Increase the number of form fills by showing more relevant and valuable gated assets