Summit US Case Studies Highspot Case Study 2

Apptio Presents: Driving Business Impact with a Strategic Sales Enablement Function

Sponsor Name: Highspot

Speaker: Jordan Zornes, Senior Business Analyst, Apptio

Sales Enablement has evolved into a strategic function with the primary goal to enhance the performance and productivity of revenue producers through process improvement, best practices, and modern tools and technologies. As the central hub responsible for Sales performance, it is imperative for a successful Sales Enablement team to drive business impact. With closed-loop strategy and an intuitive sales enablement platform that provides data and analytics, the role of Sales Enablement continues to be a key player in growing revenue.

Key Takeaways:

  • Learn how to lay a solid foundation for growing your sales enablement function into a strategic partner through structure, methodology, and process
  • Discover best practices for optimizing a centralized sales enablement function that scales
  • Explore areas of opportunity for advancing your sales enablement strategy using data and analytics to drive business impact and increased revenue