Summit US Case Studies Highspot Case Study 1

Beyond Implementation: How to Optimize Your Sales Enablement Technology

Tuesday May 5, 2020 | 12:35 PM - 12:55 PM

Sponsor Name: Highspot

Speakers: Kathy Van Pelt, VP of Marketing, Matrix Resources

Join Kathy Van Pelt, VP of Marketing at Matrix Resources as she discusses best practices and proven initiatives to ensure optimal value from your sales enablement platform investment.

Key Takeaways:

• Identify key areas of ownership to go beyond a successful implementation driving adoption and continuous usage

• Learn how to evolve sales enablement into a more strategic role by aligning structure, methodology, and process to overall business goals

• Discover best practices for optimizing a strategic sales enablement function that scales

• Explore areas of opportunity for advancing your sales enablement strategy using data and analytics to drive business impact