Summit US Case Studies G2 Case Study

The Increasing Importance of Customer Voice in the B2B Buying Journey

Sponsor Name: G2

Speakers: Darin Alpert, RVP of Enterprise Sales, G2; Brad Gillespie, Vice President of Marketing, Cvent

Technology has changed the way buying decisions are made. Today, buyers look for peer reviews before ever talking to a sales rep, meaning the Voice of the Customer has never been more important. Join us to learn how businesses are embracing transparency to outpace the competition and provide buyers the content they crave -- and converts.


  • How the B2B buying journey has changed over the last decade.
  • How to Use the Voice of the Customer.
  • How Buyer Intent plays into the Buyer Journey.